Instead of a cover photo, you can now use a video.Try changing your cover photo seasonally or when your business has important news.A cover photo is a nice way to make your page more eye-catching. The profile picture should be readable when viewed at 40 x 40 pixels (which is what it looks like in the newsfeed).Īdd a cover photo.The profile picture should be at least 180 x 180 pixels (and square).It’s much more important than your cover image because it will accompany every page update, even when it’s shared to someone else’s timeline. Work on Your Page Details, a ChecklistĪdd a profile picture. A study of over 4.7K small businesses found that only 24% were seeing positive ROI on Facebook Click To Tweet 1. Here are eight steps to walk you through the Facebook page optimization process. You need to set up your page to help your new followers quickly understand what your business is about and how it can help them.
You need to optimize your Facebook page to translate those efforts into actual clicks and conversions.
But before you start working on that strategy and start investing in ads, there’s some groundwork to be done. It all comes down to months (and years) of building up your social media presence using a solid strategy. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Obviously, it’s the marketing channel no business can ignore. Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users).
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